Project Objectives
Target Audience
UNBOUND
Banned books have been a conversation in the United States since 1637 when Thomas Morton’s New English Canaan was banned for its criticism of the Puritan culture. Since then, books, and short stories have been challenged for reasons like sexual language or content, topics of drug use and abuse, characters struggling with mental health, and LGBTQ+ relationships. Literature can also be banned for dystopian themes of war or uprisings against the government. Challenging and banning books has become a form of censorship over what the general public reads. In 2024, the American Library Association recorded 2,452 unique titles that were censored in United States school districts alone.
Unbound is an anti-censorship campaign that centers itself around banned and challenged books in the United States. Unbound’s parent company is the American Library Association, a nonprofit organization that promotes learning from libraries and preserving library resources. Unbound fights against censorship in literature. To censor an author’s work is to restrict a reader from learning new perspectives. Every year, Unbound holds an event called “Banned Book Week” where challenged literature is celebrated and the anti censorship conversation is brought to the table once again. This year, Unbound is encouraging readers to pick up more banned books and to “Stand with the Banned.”
To independently research, design, and produce a logo, a continuous scroll website, posters, bookmarks, stickers, tote bags, an infographic, nine instagram posts, and a special edition anthology of short stories for Unbound: A Nonprofit Organization Fighting Against Censorship.
To research the impact of challenging, banning, and censoring books in schools and libraries across the United States of America and create a message through design that shows viewers the harm it causes.
To combine the knowledge of design fundamentals with new research on constructivism design from WWII and apply it to all aspects of the typography, layout, and the overall design of all components.
To self-critique work throughout the design process and make decisions confidently based on previous knowledge of design principles.
To understand and apply critique from instructors and peers to all aspects of design to improve overall quality of work.
To maintain the brand identity of Unbound and create a recognizable theme throughout all components while also creating enough variety to make each deliverable stand out in its own way.
To produce a strong, cohesive, successful design package for Unbound and produce all deliverables with precision and attention to detail.
Unbound’s target audience is avid readers and activists of all ages—primarily those who live in the United States. Both ALA and Unbound do not tolerate discrimination and advocate for a strong sense of community for people of all backgrounds. Additionally, Unbound wants to reach the casual readers and provide them with a new understanding of the world of censorship in literature.
Deliverables
A Logo using the name of the project
A continuous scroll website that appears as a “subsite”
of ALAOne infographic featured on the website
Two tote bags each with a typographic design
Three 18”x24” Posters
Three Bookmarks
Three sticker designs, One of the logo, and Two typographic
One special edition anthology of five controversial short stories
One fully mocked up Instagram page with 9 posts relating to Banned Book Week
Research
I knew my research for Unbound was going to be extensive. I started at the local library and briefly spoke to a Pennsylvania College of Technology alumni about her own journey working with banned books. This is where she gave me the permission to use the phrase, “Stand with the Banned,” a term she had previously used on a poster. From there, I needed to learn more about where and how books are banned. I used the American Library Association and Penn America for much of my research surrounding where, how, why, and when books are challenged and banned.
I also knew I wanted to create an anthology of banned short stories early on when developing the brand. Gathering these stories was a matter of using free .pdf’s online of each story. Many of them were originally published in magazines, but can now be found on the internet.
The overall design of Unbound is reminiscent of Russian Constructivism Design specifically when it had a resurgence in the USA during WWII. The three posters are the most obvious example of this as they show typical elements of the style—geometric lines, bold colors, large typography, and textured print. Unbound is a bold brand, so I needed a bold style to be able to get their message across. Constructivism is based on principles of construction. A lot of designs in the 1910’s Russia and 1940’s USA look like they are pieced together or “constructed.” This movement takes inspiration from cubism, Futurism, and Dada. This is also present in my posters as the weaponry is “constructed” into the composition. For the rest of my elements, I kept this style in mind, but needed to add a modern feel to them to fit in today’s world of design. This need up with me adding another calligraphic type to contrast the textured sans serif in my posters, and using typographic elements rather than many photographic elements in the designs.
Logo
Logo Process
Unbound’s logo is based on a classic censorship stamp. This logo appears throughout the entire project and will be stamped into the inside of banned books in libraries.
It was important to capture the realness of a stamp in the look of the logo. I had a real stamp made, and stamped a page of logos until I got the correct pressure and distressing. Then, I scanned the paper into Adobe Illustrator, and added the text in post.
3 18”x24” Posters
Each of the three posters are a play on the fact that books are censored because their content is “dangerous.” The posters depict actual weapons such as guns and tanks against books and text to create a perspective that words on paper are not dangerous.
Beyond the Ban:
An Anthology of Banned & Challenged Short Stories
Included Stories:
Short stories are not exempt from the banned and challenged lists. This book is a compilation of some of the most controversial short stories through history. Inside the book, there is a short synopsis of why each story is challenged or banned.
Front
3 5.5”x2” Bookmarks
This bookmark set highlights three typographic treatments for the fronts and three different statistics for the backs. Each of the bookmarks can stand alone, but they work as a collectable set as well.
Back
Front
Back
Bookmark Process
Front
My process for the bookmarks came together quickly for the first two. I had a vision in my head I drew on paper and it came together digitally with ease. My final bookmark was more difficult. I had a few ideas on paper, but none of them fit the vision when I took them digitally. I slowly worked through my design process and finished the bookmark using a background of books that is also seen on my website.
3 Unique Stickers
I made three different sticker designs for this project. One was the official Unbound logo. Two are my branded slogans: “Read Banned Books” and “Stand with the Banned.” These two stickers are typographic treatments using my two main fonts: PF Fuel Grime and Rafaella.
2 Totebags
The two tote bags were an addition that I made to carry all of my other elements. The tote bag is a novelty item that will be sold for Banned Book Week as a limited edition. I made two different designs with Unbound’s signature slogans as well as book graphics that appear on my website.
Instagram Page
No brand is complete without a social media presence. Unbound is no different. Their Instagram page is currently full of graphics that relate to Banned Book Week, since it is such a large event. On a normal day, they post statistics, featured activist headlines, and book recommendations. Here are a few of the posts! Follow us to see more!
Desktop Website
Unbound’s website is a subsite of the American Library Association. It is one continuous scroll site with a page for shopping and buying exclusive merch. The most recent additions are the Banned Book Week items. This site is mostly informational with additions like infographics and new statistics.
Back
Infographic
This infographic is featured on the website and shows major statistics from the 2023-2024 school year in the United States. The graphic shows where, and why books are banned and what topics are most commonly challenged.