Old Growth Brewing Co.

When designing the packaging for Old Growth Brewing Co, each flavor of beer needed be able to stand on its own with consumers. However, people will often purchase one beer because they like another from the same brewery, and the designs needed to have a system in order for consumers to make the connection. The set of beer flavors follows a forestry theme, thus lending a natural connection from beer to beer.

The theme of the labels showcases conventionally attractive male figures with the heads of woodland animals. This is a play on the over sexualization of women in the beer industry. The demographic of this beer brand is women in their 20’s, 30’s, and 40’s but can be enjoyed by anyone who needs a laugh!

Deliverables:

• An Old Growth Brewing Logo

• Three full labels for 16oz cans

• One billboard ad

• One constructed box to fit four 16oz cans